Why is SEO for Car Dealers Important?

Think about it this way, if you are a car dealer and you want to sell more, you will have to advertise your products. For this, you may put an ad in the newspaper or the local TV and in doing so, you will simply hope that someone who is interested in buying a car will see your ad. However, in this age of technology and the internet, many buyers rely on the internet. This means that you should rely on the internet too for higher customers as a seller.

Today, car buyers are specific about the make, model and color they want to buy. And while looking for a car, they will all go to the internet to find the right dealership. You, as a car dealer, can make use of this consumer habit and gain higher clientage from the internet.

Having a website is not enough, your website needs to be optimized so that it reaches the right kind of consumers. In this post, I will briefly go about what SEO really is and why it is important for your car dealership.

Search engine optimization, or SEO, is the art of ranking elements of your website higher on a search engine such as Google. Google shows a limited number of search results on the first page and you are most likely to find what you are looking for on the first page.

So, you can imagine what’s the cost of being on the second or third page of Google. SEO is used to rank all the elements higher on a search engine simultaneously. Through SEO, it is more likely that your website shows up more often in results of search queries.

Over the years, SEO has changed drastically. Long ago, website owners could simply use a bunch of keywords to have their websites show up in relevant search queries, but this was two decades ago. Now there is much higher competition. This means that the search algorithms that find your website look for much more than keywords. Now Google even tracks things like how long a user spends on your website.

As a car dealer, you need to optimize your website using tactics that apply to website optimization today. Here at CorWeb, we can make that happen by getting creative with SEO.

Roughly 60% of the consumers only look within the first three search results. Therefore, you should deduce that being within the first three gives you huge benefits.

However, here are some of the reason which should help you know why you need SEO as a car dealer.

If your website is showing higher in search results as compared to websites of your competitors, you automatically get more clicks and views. Realistically you get 60% more traffic than your competitors’ traffic.

Higher traffic normally translates to more lead and conversions therefore you sell better, and you have the edge that someone who ranks lower on Google does not.

Using SEO, you can target the consumers on the internet that actually matter to you. You can specify consumer location, consumer preferences and browsing habits. Using these SEO tactics, the consumers that actually come to your website are those who are serious about what you are selling. In this way, you can make the most out of your SEO efforts.

How Can We Help You?

Here at CorWeb, we have years of experience for making websites from professionals in all fields. As a financial advisor, you require a web design that is different from that required by other professional’s websites. Therefore, we offer to create a website from scratch, completely relevant to your profession and the services you offer. We optimize it with the right kind of keywords to boost your online presence.