Visibility in the search engines (SEO) remains a top priority for the travel agency sector. The evolving search landscape demands new SEO tactics and new ways to integrate SEO with other channels. Learn how you can improve your own search visibility… and give less commission to the OTAs!

During the last few years, people who plan vacations tend to browse search engines such as Google and Bing to plan their trips. Just around this time they realize how difficult and complicated visa application, hotel bookings, car rentals and other recreational bookings can be. Travel agencies make it easier for their clients and since a large number of users go to Google for information, Google is a great source for gaining clients.

There are thousands of travel agencies out there and some of the market leaders are doing really well with networking strategies to increase revenue. On the down side, this kind of stiff competition makes it harder for smaller and medium sized businesses to get clients from the web.However, we can solve that for you. We understand what clients are looking for we model your website according to their needs. Research and statistics show that 70% of all the people who are planning their vacations will use Google to do that at some point. We ensure that you get a fraction of this percentage on your travel agency website.

In order to be on the first page of Google and ensuring that you get a decent amount of traffic on your website, we need to prove that your company offers top solutions for users’ travel needs.

We make use of some of the best Search Engine Optimization campaigns that are designed to increase your website traffic organically. We structure our campaigns differently for each client. A travel agency, for instance, may even be interested in clientage from more than one country around the world. This changes your SEO needs altogether. However, this is again nothing that we cannot tackle. We optimize your website through the use strategies that bring you traffic from around the globe.

SEO has one of the highest returns on investment (ROI) in ecommerce and online businesses when it comes to traffic generation. From bringing you to the first page of Google to increasing your online authority for higher conversions, SEO can do it all for you. Our SEO experts have worked on different kinds of ecommerce websites before and travel agencies in particular. With high ROI on SEO, we help travel agencies reach out to a higher number of travelers and convince them that you offer viable and cost-effective solutions for their travel needs.

It is essential for travel agencies to invest in marketing of vacation deals and services that are offered around the world. As mentioned earlier, 70% of the travelers use the internet to get information and pan their trips. If your website has content other than that which markets your services, then this gets more attention of people who are simply looking around for information. If your website covers some travel and vacation deals in some popular tourism country, or low-cost airlines etc., then you get under the spotlight more often. This is one way in which visitors would come to your website to get information on a certain travel deal and they could end up buying services from you.

We offer marketing services of this sort as well. We increase qualitative and informative content on your website that captivates the interest of travelers. They would want to visit your website to get an insight on the vacation or travel deals, this increases your traffic. Lastly, we increase your conversions by making sure that a significant fraction of the people who visit your website end up buying from you.

Why Choose Us for Your SEO Needs?

SEO has the highest ROI in ecommerce and online businesses. Once you invest in the SEO health of your website, it gives you results in the form of traffic and consequently, business enhancement.We offer data driven SEO strategies, in which we collect data organically from your website and online networks. We keep you updated with our work and so that you can personally track your progress as well. Our keyword research strategies are really what set us apart because it is through this research that we know what your audience is looking for and how you can catch their interest. Furthermore, we also incorporate relevant backlinks to and from your website to improve your website credibility and rank you higher.