KeyWord Research

The goal of an SEO campaign is to increase inbound traffic on a website. In order to make your campaign a success, you quite literally have to get in the head of searchers and know what they want to know.

Determining the right kind of keywords isn’t all that easy because it’s not just finding the right keywords that matters, it is the opportunity that those keywords come with that also matters.

Any and every SEO campaign lies on the foundation of keywords that drive the campaign. It is through these keywords that your company gets a sense of direction in their digital marketing efforts. Keywords originate from the search engine query box where a user types in a query, the query is then processed for relevant keywords in websites on the internet. After this, the most relevant ones start showing up in the search results.

What we do is that we have an SEO toolbox that contains a bunch of tools that help us analyze keywords. Using these tools, it gets easier to understand the searchers better and know what they are browsing for on the internet.

SEMrush is one of the many tools that we use to analyze keywords for their performance capability. SEMrush helps us go about keywords analysis for organic search, organic keyword search, related keywords and keyword difficulty tool.

The tool offers great value when analyzing keywords. It gives us up to date insights on organic keyword data. The tool also offers keyword analysis metrics that enable you to find the keywords that are performing better than others. You can then use the related keywords tool to find keywords that are related to the keyword that is working well for you. In this way, we find the keywords that are actually helping your website and then we focus on them.

Furthermore, we also make use of the keyword difficulty tool when narrowing down our search for the right kind of keywords. If we have a large number of keywords that seem relevant to your business, we will narrow down our sample set through the keyword difficulty tool. This tool analyzes a large number of keywords, you drop in a large number of keywords and it gives you information on each one of them individually. You are therefore at a better position to judge which keywords to work with and which of them to exclude.

This is an excellent tool for when you are planning to do some research on the keywords that you will be using for your SEO campaign. What the tool does is that it takes a single keyword from you, this is known as a seed keyword. It will then generate a list of keywords surrounding the seed keyword. The way you use this this tool is that it takes the seed keyword of your website, this keyword is the focus keyword (most relevant to your website), and it generates keywords around the focus keyword. These keywords can then be used in a combination on your website.

When you are trying to bring traffic from a certain niche to your website, you need to explore the possibility of getting every kind of searcher onboard. However, not all searchers put the same queries into Google. Therefore, your keywords need to have variations to accommodate all sorts of searchers. The keyword planner lets you do just that.

Ahrefs is a great tool when it comes to keyword research. What this tool does is that it analyzes a website for the keywords that bring front page traffic to that website. This helps you take out the best keywords from a website and work upon them.

When looking for keywords, we make use of Ahrefs to find keywords that really matter for your digital marketing campaign.

Why Choose Us for Your SEO Needs?

SEO has the highest ROI in ecommerce and online businesses. Once you invest in the SEO health of your website, it gives you results in the form of traffic and consequently, business enhancement.We offer data driven SEO strategies, in which we collect data organically from your website and online networks. We keep you updated with our work and so that you can personally track your progress as well. Our keyword research strategies are really what set us apart because it is through this research that we know what your audience is looking for and how you can catch their interest. Furthermore, we also incorporate relevant backlinks to and from your website to improve your website credibility and rank you higher.